Resume

DIGITAL COMMUNICATIONS, FUNDRAISING, ADVOCACY AND STRATEGY PROFESSIONAL

M+R
Online Associate
June 2015 – Present

  • Manage the production process for advocacy, fundraising, and engagement messages, petitions and donation pages using HTML and conditional content in CRM platforms including Convio and Salsa
  • Draft effective action alerts, fundraising appeals, petition, and donation pages
  • Analyze data using Excel to track email messaging, advocacy campaigns, membership recruitment, analysis of segments, and return on investment to guide campaign strategy and develop memos on campaign results
  • Utilize Google Analytics to track website traffic and campaign results
  • Manage Facebook advertising campaigns that recruit new members through advocacy actions and quizzes
  • Analyze results of A/B tests in emails, landing pages, and advertising campaigns for optimization
  • Manage task lists, calendars, and meeting agendas to ensure that each client team runs smoothly

United Nations Foundation
Digital Producer, Nothing But Nets
December 2014 – June 2015

  • Redesigned Nothing But Nets’ email templates to be mobile friendly and in line with branding guidelines
  • Managed email production and a testing plan for all fundraising and advocacy emails
  • Developed an analytics program for email, website, social media, fundraising, and advocacy
  • Maintained social media platforms and oversaw content strategy and growth of Facebook and Twitter
  • Managed website content and development of new mobile friendly landing pages and platforms such as Exposure

National Organization for Women
Online Communications Manager
October 2013 – November 2014

  • Produced emails to promote advocacy actions, fundraisers and monthly newsletter
  • Developed messaging, campaigns, and editorial calendar for all email communications
  •  Establish and maintain a dashboard to monitor and report digital metrics for the email program, website, fundraising, and social media
  • Developed and Execute strategy for digital fundraising programs, digital advocacy, and social media platforms
  • Managed list growth through sponsored petitions and list swaps
  • Edited video content and create graphics for emails, website, and social media
  • Managed website redesign, search engine optimization and create content, for now.org and nowpac.org
  • Presented NOW campaigns and digital strategy and actions at conferences, board meetings, and other events
  • Managed Senior Communications Associate, communications department interns, and consulting firms
  • Managed strategic planning for the Communications Department

GlobalSolutions.org
Campaigns and Digital Communications Manager
February 2013 – October 2013

  • Managed social media platforms including Twitter and Facebook; doubled Facebook “Likes” in three months
  • Wrote emails to promote advocacy actions; increased open and click through rates to above industry standard
  • Created web content for all landing pages including advocacy and fundraising actions; edited video content    
  • Developed policy, messaging, actions, editorial calendar, and online ads for advocacy campaigns
  • Established and maintained a dashboard to monitor and report online metrics
  • Won a $5,000 social media grant from We-Care.com; won free Facebook consulting from MediaCause
  • Presented GlobalSolutions.org campaigns and actions at conferences, board meetings, and other events

Americans for Informed Democracy (AIDemocracy) – community service
Advisory Board Member
August 2013 – September 2014

  • Developed a social media strategic plan and monitored analytics to determine best practices
  • Mentored social media team and develop their technical skills

Hunger Campaign Team Coordinator
February 2013 – October 2013

  • Designed and implemented strategies for AIDemocracy’s Protect Foreign Assistance Campaign & Hunger Campaign
  • Wrote emails about issues and actions and blog posts for the website
  • Managed campaign team activities and meetings; presented on AIDemocracy at major conference

RESULTS/RESULTS Educational Fund
Outreach and Advocacy Associate
May 2012 – February 2013

  • Developed a ladder of engagement for RESULTS to recruit new members and turn them into champions
  • Created Facebook Ads to advertise RESULTS events; Wrote blog posts and content for the website
  • Managed youth engagement programs and designed call to actions for grassroots activists
  • Established and maintained strategic partnerships with other organizations

Global Campaign for Education-US (GCE-US) – internship
Social Media & Digital Campaign Communications Intern
August 2011 – December 2011

  • Managed social media and communications on Twitter, Facebook, and GCE-US website; doubled GCE-US Twitter followers in three months; swayed USAID Administrator Rajiv Shah to highlight education using a twitter campaign
  • Designed campaign that secured a 20 million U.S. Government contribution for the Global Partnership for Education
  • Designed and wrote advocacy toolkit for college students; coordinated student outreach programs

Non-Governmental Organization and International Experience

ELEVEate, (www.ELEVEate.org) – community service
Executive Director, Founder, Chairperson of the Board
April 2008 – Present

  • Managed operations, developed bylaws, website and promotional materials
  • Provided 988 girls with birth certificates
  • Founded Kaolack Summer School for Girls (950 graduates), and After School Tutoring Program
  • Raised $67,286 from individual donors to fund programs
  • Secured a $16,000 Bertini Foundation Grant for ELEVEate Program Expansion (October 2011)
  • Day of Chalk Award from Kaolack School Board (2009): organization with greatest impact on education in the region

Skills

Technical: Microsoft Office Suite, Photoshop, Fireworks, SalsaLabs, Convio Online and CMS, BBNC, Team Raiser, conditional content (Convio and SalsaLabs) Google Analytics, Google Adwords, HTML, CSS, video editing (Adobe Premier), Basecamp, SEO, A/B testing, ShareProgress, Facebook Ads Manager and Power Editor

Education

Maxwell School of Citizenship & Public Affairs, Syracuse University, June 2012
Master of Public Administration
Master of Arts in International Relations

Brandeis University, May 2010
Bachelor of Arts in Sociology – Graduated Cum Laude
Minors in International & Global Studies, and Political Science

New Organizing Institute, May 2012 – May 2013
Digital Strategy (New Organizing University)
Graphic Design Training
Analytics and Optimization training

Social Media for Nonprofits, July 2013
Social media, online communications, online fundraising, and advocacy training

Excel with Business, July 2013
Web Design Training

Softek Services Inc., September 2013
Intermediate HTML Training

Awards

Democracy for America Netroots Nations Scholarship, July 2014
Given to activists that Democracy for America believes will enrich the Netroots Nation community.

The Stephen J. Smallwood Endowed Memorial Award, August 2010
Given by the Maxwell School of Citizenship and Public Affairs at Syracuse University to the Public Administration student who best exemplifies a commitment to nonprofit management and philanthropy

The Elise Boulding Sociology and Social Activism Award, May 2010
Given by Brandeis University to the student who best exemplifies the thoughtful application of sociological analysis to his or her own activist endeavors

Conference Presentations and Trainings

Fuse Conference, July 2014
The Do’s and Don’t’s of Email Marketing and Online Fundraising
End of Year Fundraising Campaigns that Work

New Organizing Institute, July 2014
Led an NOI Toolbox Live session on Online to Offline engagement

Americans for Informed Democracy, April & August 2013
Social media training

Thought Leadership

Guest blogger for Epolitics.com
Year End Fundraising: What You Should Be Doing Now
Email List Swaps: How to be Happy After the Fact

Guest blogger for Connectivity
Ready, Set Rapid Response?