Don’t crash your own website

Each organization has those moments that you wait for. Those moments when an issue that is central to your organizations mission is what everyone is talking about. It’s important to take advantage of every second of that situation – because they don’t happen every day!

One of the organizations I worked for had one of these instants. We knew that there would be a decision made at the national level that would fosters lots of conversations taking place on an issue associated with our organization. However, we did not know which way the decision would go!  We planned and we were ready with versions of our fundraising emails, press releases, lightbox (a pop-up “donate” window on your website), blog posts, and social media content so that we could quickly respond with our thoughts no matter which way things went; we were  ready.

The moment happened and I hit send and sat back for a minute to watch the donations start rolling in. And then the website crashed.

The website crashed because one of the images in our email template was hosted on our website instead of by our CRM. So every time someone opened one of the emails it was registering as a visitor on our website. We didn’t have a server that could handle traffic spikes so the website crashed because it had too many visitors in rapid succession.

So how do you make sure you don’t make this mistake?

Host all of your images for emails on your CRM’s server. Their servers will expand to handle traffic. Take my advice and go check all of your email templates now!

Are there other ways to make sure you don’t crash your website? Share them in the comments!

Originally posted by the New Organizing Institute as a Tip of the Day.

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